Kate Farms, Copywriter

-Wrote and oversaw the creation of 10 press releases and ghostwrote op-eds for executives, ensuring messaging resonated with target audiences and adhered to brand standards.

-Created over 30 SEO-optimized articles to enhance organic search rankings and drive traffic to the Kate Farms website and digital platforms.

-Developed engaging brand storytelling across multiple consumer channels, including email, SMS, website, Instagram, and LinkedIn, aligning with Kate Farms’ mission to improve lives through high-quality nutrition. 

-Managed end-to-end creative development and content strategy for marketing campaigns, covering promotions, partnerships, and content commercialization.

-Developed and executed consumer education campaigns focused on nutrition and health, creating 63+ landing pages to raise awareness and drive informed decision-making.

-Crafted copy for social media platforms, including Instagram, Facebook, and Twitter, to engage consumers, foster brand loyalty, and increase brand awareness.

-Ensured consistent brand voice and messaging across all touch points, adapting language to fit each channel while maintaining alignment with Kate Farms’ core values and tone.

-Collaborated cross-functionally with design, brand, digital marketing, legal, regulatory, and medical sciences teams to align on creative strategy, ensuring cohesive execution of campaigns and content initiatives.

Work Examples: